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<channel>
	<title>Joe Stephenson | Graphic Design</title>
	<link>http://www.joestephenson.co.uk</link>
	<description>Joe Stephenson | Graphic Design</description>
	<pubDate>Mon, 26 Jul 2010 11:38:54 +0000</pubDate>
	<generator>http://www.joestephenson.co.uk</generator>
	<language>en</language>
	
		
	<item>
		<title>Quaker Oats</title>
		<link>http://www.joestephenson.co.uk/Quaker-Oats</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Quaker-Oats</comments>
		<pubDate>Mon, 26 Jul 2010 11:38:54 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">351660</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/351660/Quaker2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/351660/Quaker2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid(4).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid(4)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid(3).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid(3)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/351660/QuakerLid1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/351660/Quaker1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/351660/Quaker1_o.jpg" align="left" /&#62; 

———
Brief
Create packaging for Quaker’s new ‘Chilled Creamy Oats’ product for young women looking for a truly delicious healthy snack.

Solution
Oat So Scrumptious communicates great taste without being over-indulgent. The pots speak honestly, informing the consumer of the health benefits as well as the delicious taste. A square shaped pot differentiates the Oat So Scrumptious range from its competitors, with the colours taken from the main ingredients of each flavour. (Collaboration with Toby Edwards)
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The Design Bakery</title>
		<link>http://www.joestephenson.co.uk/The-Design-Bakery</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/The-Design-Bakery</comments>
		<pubDate>Sun, 11 Apr 2010 20:12:13 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">353618</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/353618/DesignB5.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/DesignB5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/DB.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/DB_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/DesignB03.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/DesignB03_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/DesignB4.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/DesignB4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/DesignB1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/DesignB1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/DesignB2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/DesignB2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/IMGP7629.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/IMGP7629_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/IMGP7671.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/IMGP7671_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/IMGP7651.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/IMGP7651_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/Loaf copy.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/Loaf copy_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/Crumpet copy.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/Crumpet copy_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/Notes copy.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/Notes copy_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/IMGP7645.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/IMGP7645_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/353618/IMGP7734.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/353618/IMGP7734_o.jpg" align="left" /&#62; 

———
Details
Collaborative promotional project with Toby Edwards and Luke Elliott which came about through a common love of all things bread. Limited edition screen-printed posters, colouring books and badges sold to raise funds for NTU Degree Show promotion.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Ambrosia</title>
		<link>http://www.joestephenson.co.uk/Ambrosia</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Ambrosia</comments>
		<pubDate>Sun, 11 Apr 2010 16:05:53 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">352950</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/352950/Ambrosia5.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/352950/Ambrosia5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/352950/Ambrosia2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/352950/Ambrosia2_o.jpg" align="left" /&#62; 

———
Brief
Re-brand Ambrosia. Develop a stand out design solution that allows the product to feel relevant again and restore Ambrosia’s iconic status after losing clarity and recognition. (Designed at JKR)

Solution
‘Ambrosia’, in Greek mythology, was the food of the Gods, brought to them by doves. The design draws upon this, with doves collecting milk churns from the clouds and delivering ‘devonly good’ custard.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title></title>
		<link>http://www.joestephenson.co.uk/333948</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/333948</comments>
		<pubDate>Thu, 01 Apr 2010 00:03:07 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">333948</guid>
		<description></description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Galapagos Conservation Trust</title>
		<link>http://www.joestephenson.co.uk/Galapagos-Conservation-Trust</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Galapagos-Conservation-Trust</comments>
		<pubDate>Wed, 31 Mar 2010 10:14:27 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">337178</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapBox2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapBox2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapBox.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapBox_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapBooklet.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapBooklet_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/Galap1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/Galap1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/Galap4.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/Galap4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapFeb.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapFeb_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapMar.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapMar_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapApr.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapApr_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/Galap06.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/Galap06_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapMay.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapMay_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapJun.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapJun_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapJul.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapJul_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapAug.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapAug_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapSep.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapSep_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapOct.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapOct_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapNov.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapNov_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/GalapDec.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/GalapDec_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337178/Galap07.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337178/Galap07_o.jpg" align="left" /&#62; 

———
Brief
Taking the nature of modern-day air travel as a starting point, create a promotional calendar for distribution to a target audience of your choice.

Solution
A promotional calendar for the Galapagos Conservation Trust reflecting the detrimental effect that over-tourism is having on the islands’ wildlife. One species is depicted per month, beginning with a fully intact image composed of coloured circles. As the user turns through the calendar, the coloured circles begin to fall through (laser-cut holes) until the final image is made solely of holes in the paper – over time, over-tourism is wiping out these species. Coloured circles hand-painted with acrylic, text screen-printed.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Lendahand</title>
		<link>http://www.joestephenson.co.uk/Lendahand</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Lendahand</comments>
		<pubDate>Wed, 31 Mar 2010 10:11:17 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">337175</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/337175/LendahandLogo.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337175/LendahandLogo_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337175/Lendahand1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337175/Lendahand1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337175/Lendahand3.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337175/Lendahand3_o.jpg" align="left" /&#62; 

———
Brief
Encourage children and young teenagers to take action against global warming.

Solution
A simple ten-step sticker set guiding the user on how to ‘Lendahand’ – everyday actions that take little effort but make a big difference. Stickers are to be placed around the home as handy reminders to follow the actions. The human hand is used as a persuasive graphic and literary device to point the user in the right direction.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Drawings</title>
		<link>http://www.joestephenson.co.uk/Drawings</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Drawings</comments>
		<pubDate>Wed, 31 Mar 2010 10:09:45 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">337171</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing3.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing(2).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing(2)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing(4).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing(4)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing(3).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing(3)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing(1).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing(1)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/337171/Drawing02.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/337171/Drawing02_o.jpg" align="left" /&#62; 

———
Details
Commissioned portraits, all drawn with 4B pencil.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Fedrigoni Showroom</title>
		<link>http://www.joestephenson.co.uk/Fedrigoni-Showroom</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Fedrigoni-Showroom</comments>
		<pubDate>Tue, 30 Mar 2010 15:33:16 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">335568</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDlogo1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDlogo1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDInvitation001.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDInvitation001_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDEnvelope1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDEnvelope1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDwebsite01.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDwebsite01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDRoom01.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDRoom01_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDRCones.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDRCones_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/335568/FEDRTub.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/335568/FEDRTub_o.jpg" align="left" /&#62; 

———
Brief
Encourage more designers to visit and use the Fedrigoni London Showroom - a place to showcase Fedrigoni's fine and speciality papers and bring the paper company closer to the design community by holding various events, from talks and exhibitions to games nights and awards.

Solution
Fedrigoni's Gelateria - a traditional Italian gelato ice cream evening featuring a vintage street vending gelato cart. Drawing on Fedrigoni's Italian heritage, the Gelateria (meaning 'ice cream parlour') aims to provide a relaxed summer evening event where guests can cool off with a scoop of gelato, whilst enjoying authentic Italian street music, collecting paper samples and acquainting themselves with the showroom and its various uses. All promotional material and showroom decorations made from the Fedrigoni Woodstock paper range.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Sykora Organics</title>
		<link>http://www.joestephenson.co.uk/Sykora-Organics</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Sykora-Organics</comments>
		<pubDate>Mon, 29 Mar 2010 19:28:36 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[Packaging]]></category>

		<guid isPermaLink="false">204315</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/204315/Sykora006.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/204315/Sykora006_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/204315/Syk1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/204315/Syk1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/204315/Syk2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/204315/Syk2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/204315/Syk3.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/204315/Syk3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/204315/Syk5.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/204315/Syk5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/204315/Syk6.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/204315/Syk6_o.jpg" align="left" /&#62; 

———
Brief
Create a brand identity for Sykora, an organic cosmetics company based in Cornwall. Given brand values were: pure, organic, freedom of choice, environmentally friendly and sustainable, made with respect for people and the planet.

Solution
An identity capturing the charisma, premium positioning and green credentials of the Sykora company. The identity draws on Sykora’s location and heritage, with the stylised Cornish heath flower and Cornish tin providing strong visual characteristics for the packaging. All materials used are 100% recyclable.
———</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Bassetts Allsorts</title>
		<link>http://www.joestephenson.co.uk/Bassetts-Allsorts</link>
		<comments>http://www.joestephenson.co.uk/following/joestephenson.co.uk/Bassetts-Allsorts</comments>
		<pubDate>Mon, 11 Jan 2010 17:33:22 +0000</pubDate>

		<dc:creator>Joe Stephenson &#124; Graphic Design</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">218963</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/0/18365/218963/Bassetts5.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/218963/Bassetts5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/218963/Bassetts(5).jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/218963/Bassetts(5)_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/218963/Bassetts1.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/218963/Bassetts1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/18365/218963/Bassetts2.jpg" border="0" width="670" height="448" width_o="2048" height_o="1370" src_o="http://payload.cargocollective.com/1/0/18365/218963/Bassetts2_o.jpg" align="left" /&#62; 

———
Brief
Re-brand Bassetts Allsorts sweets. Previous pack designs were lacking in interest and excitement, with the brand itself playing a limited role, making it easy for own label product ranges to steal share. (Designed at JKR)

Solution
An intriguing visual identity reflecting the vibrant, distinctive colours and textures of the Allsorts themselves. The geometric pattern creates a flexible pack architecture, allowing Bertie to peek through the ‘B window’ logo in various positions.
———</description>
		<wfw:commentRss></wfw:commentRss>

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