———
Brief
Re-brand Ambrosia. Develop a stand out design solution that allows the product to feel relevant again and restore Ambrosia’s iconic status after losing clarity and recognition. (Designed at JKR)
Solution
‘Ambrosia’, in Greek mythology, was the food of the Gods, brought to them by doves. The design draws upon this, with doves collecting milk churns from the clouds and delivering ‘devonly good’ custard.
———
