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Brief
Encourage more designers to visit and use the Fedrigoni London Showroom - a place to showcase Fedrigoni's fine and speciality papers and bring the paper company closer to the design community by holding various events, from talks and exhibitions to games nights and awards.
Solution
Fedrigoni's Gelateria - a traditional Italian gelato ice cream evening featuring a vintage street vending gelato cart. Drawing on Fedrigoni's Italian heritage, the Gelateria (meaning 'ice cream parlour') aims to provide a relaxed summer evening event where guests can cool off with a scoop of gelato, whilst enjoying authentic Italian street music, collecting paper samples and acquainting themselves with the showroom and its various uses. All promotional material and showroom decorations made from the Fedrigoni Woodstock paper range.
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