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Brief
Re-brand Bassetts Allsorts sweets. Previous pack designs were lacking in interest and excitement, with the brand itself playing a limited role, making it easy for own label product ranges to steal share. (Designed at JKR)
Solution
An intriguing visual identity reflecting the vibrant, distinctive colours and textures of the Allsorts themselves. The geometric pattern creates a flexible pack architecture, allowing Bertie to peek through the ‘B window’ logo in various positions.
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